10 Best Japanese Skincare Products That You Do Not Want To Miss

by Japanese Skincare, Japanese Beauty, Product Reviews

Have you been looking for which Japanese beauty or skincare products to buy but not sure which one is best? If yes, you’ve come to the right place!

In this post, I’m going to share the very BEST Japanese skincare products CHOSEN by Japanese women. They have been sold like crazy and most loved for over a decade. You will see that in staggering numbers below. Numbers don’t lie 🙂 Let’s start!

 

10 BEST of BEST Japanese Skincare Products

 

HADA LABO Gokujun Hyaluronic Lotion Moist

 

# NO.1 Face Lotion for 12 Years in Japan

Perfect for dry skin or all skin types & all ages in Winter. Boasting3types of moisturising hyaluronic acids. Family-friendly product.


 

Price $11.74

check on Amazon

Key Benefits ♥

Super instant hydration overnight! Almost serum effect. You can apply to your body or even hair! Can be used for sensitive skin too. No fragrance, no colours no alcohol and oil-free.

(→ The texture can be rich. You need to pat quite a bit to soak up)

How to Use

  1. Put the recommended amount onto your palm and warm it up
  2. Apply it as if you wrap your face with hands
  3. Hand-press to let the skin soak up until it feels the skin sticking to the skin

 

best japanese skincare products nameraka sana isofravone lotion

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NAMERAKA Sana Isoflavone Lotion

$14.01

NAMERAKA Sana Isoflavone Lotion

 

#130 Million Sold in Japan and Counting More

Perfect for dry skin and any skin types in Winter.  Packed with fermented soybean of soybeans milk, which soothes your skin and rich hydration!


Price $14.01

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Key Benefits ♥

Super effective in hydration and cheap! Contains rich ingredients like collagen and isoflavone. Many Japanese women claim it can make you look a few years younger if it suits their skin. Fragrance-free, colour free, no mineral oil.

(→ Light texture. You may need to put a lot to see results)

How to Use

 

  1. Put the recommended amount onto your palm and warm it up
  2. Apply it as if you wrap your face with hands
  3. Hand-press to let the skin soak up until it feels the skin sticking to the skin

best japanese beauty products flowfushi the eyelashes essence-min

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FLOWFUSHI THE Eyelashes Essence

$19.99

FLOWFUSHI THE Eyelashes Essence

 

# 40,000 Sold in 14 Days on Launch and Now One Gets Sold Every 3 Seconds in Japan

 

Magical serum for eyelashes! No more brushing needed to grow your eyelashes! Even works on dark circles and crow’s feet, and eyebrows too! Many call this product a miracle. Many claim their lashes literally grow and GROW like crazy.


 

Price $19.99

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Key Benefits ♥

Ok with eyelash extensions. You can apply on the entire eyelid and also works as an eye cream! Special formulation to work on the sensitive eye area. Silicone-free,oil-free, paraben-free, alcohol-free, artificial colouring free, mineral oil-free, surfactant-free, ultraviolet scattering agent-free, gluten-free.

(→ You need to be patient to see results!)

 

How to Use

 

  • Twice a day (morning and night), makeup will sit well in the morning after the essence too 🙂
  • Apply a size of rice grain onto your eyelid as well as onto the lashes
  • Gently massage when applying to prompt blood flow around the area
  • Results can be seen after a few months

LuLuLun Face Mask Series

 

# 1 Billion Sold! – NO.1 Face Mask

Intensely moisturising! Lifesaver for dry skin or any skin type in Winter. Can replace a toner, lotion or essence! The Lululun Face Mask Laboratory continues to innovate and develop new super masks with the latest science and the feedback from their fans.


 

LuLuLun Face Mask Rich Moisture Type 7 Sheets

 

Price $8.99

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Key Benefits ♥

Perfect for winter and dry skin. Lifesaver for dehydrated skin. Cost-saving and yet so effective! Easy to apply and give you super hydration in just 10 mins!

(→ Might feel tingly if you have sensitive skin)

How to Use Lululun

 

  • Make sure a mask is well fitted
  • Leave it for 5 – 10 mins while hand-pressing occasionally for better absorption
  • Fold the mask into a size of cotton pad and press it the last time
  • Continue with your usual serum or cream

LuLuLun Face Mask Fresh Clear Type 7 Sheets

 

Price $9.99

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Key Benefits ♥

Gives you glow overnight! Designed to make your skin translucent. The more you use, the radiant and supple your skin gets! Can be ok for sensitive skin too.

(→ If you have very dry skin, it may not be enough to moisturise)

How to Use Lululun

  • Make sure a mask is well fitted
  • Leave it for 5 – 10 mins while hand-pressing occasionally for better absorption
  • Fold the mask into a size of cotton pad and press it the last time
  • Continue with your usual serum or cream

best japanese skincare products fancl mild cleansing oil

courtesy of brand

Fancl Mild Cleansing Oil

$27.00

Fancl Mild Cleansing Oil

 

# Most Loved Cleansing Oil for 2 Generations – A Bottle Gets Sold Every 4 Seconds in Japan

Fancl is the queen of cleansing oil in Japan – ultimate preservative-free brand! It took 20 years for the brand to perfect this ultimate cleansing oil and it’s been loved by all women in Japan since the launch in 1997. My mom loved using the oil and I’ve also been a fan over two decades.


Price $27.00

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Key Benefits ♥

So gentle, no preservatives. Perfectly removes makeup while moisturising the skin. No double cleansing needed! Also has a deep cleansing effect and makes your skin so clear and supple. Even melts stubbornly clogged pores, dead cells and clears blackheads.

(→ It has to be used in a few months. The brand produces all products free of preservatives and perfumes that are very straining on the skin, which is a good thing!) 

How to Use

  1. Take two pushes of the oil (even wet hands ok!) – it may feel a lot, but the brand highly recommends using two pushes to avoid any friction on the skin. Rubbing the skin is one of the causes of fast ageing.
  2. Gently massage over the face with very light circular motions
  3. Rinse it off softly with lukewarm water. It is best to use skin temperature water. Try to splash water to remove it instead of “wash”.

Shiseido Clé de Peau Beauté LA CRÈME The Cream

 

# Costs $500 but 100,000 Sold Every Year in Japan

Absolute night time decadence. Shiseido describes this luxury pot as one of the best in the world for its anti-ageing ingredients.  Adored by skincare savvy ladies in Japan. Works wonders on mature skin in particular – you will wake up the next morning with younger-looking skin!


Price $434.95

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Key Benefits ♥

Overnight results can be seen! Pores get smaller, fine lines disappear, acne marks reduced, dark circles are gone OVERNIGHT! Many women are overwhelmed by OUTSTANDING results. A must-have anti-ageing cream.

(→ Pricey! You can fly to somewhere nice with $500!)

How to Use

 

  • Use the cream as the final step of your evening skincare.
  • Take a pearl size of cream onto finger tips and gently smooth over the face
  • Hand-press forehead, cheeks and lift from the chin to the temple.

best japanese skincare products shiseido senka perfect whip

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Shiseido Senka Perfect Whip

$13.91

Shiseido Senka Perfect Whip

 

# NO.1 Face Cleanser for 10 Years in Japan

Literally feels like washing your face with gigantic whipped cream! Get wrapped in perfect whipped face foam – it feels amazing on the skin. So soft and can’t get enough of the cream feeling literally!


Price $13.91 (value pack)

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Key Benefits ♥

Affordable, cost-saving and yet effective – cleanses so well! Makes your skin brighter. Superfine texture which can help remove micro dirt and leads to clear skin! Natural moisturising ingredient extracted from white cocoons leaves your skin soft too!

(→ Can feel dry after cleansing as it cleanses so well! You may need a foaming net to create a perfect whipped foam)

How to Use

 

  • Take an appropriate amount (2cm) on wet hands.
  • Lather until it’s like a cream bubble. If you find it difficult to make a foam, get a foaming net to help you!
  • Wash your face with the whipped cream like foam and rinse thoroughly with lukewarm water.

best japanese skincare products silcot ururun sponge facial cotton pads unicharm

courtesy of brand

Silcot Ururu Sponge Cotton Pads

$5.99

Silcot Ururu Sponge Cotton Pads

 

# Best Cotton Pads Praised by 4 Million Japanese Women

Japanese women are so demanding – they seek the best of best quality in even cotton pads! The Ururu Sponge Cotton Pads won their heart this year in 2019. Softer and smoother like never before, almost silk on your skin!


Price $5.99

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Key Benefits ♥

Absorbs twice as much lotion, essence etc – can save expensive essences/lotions. You can make your own face masks too! With a little amount of lotion will do it. A real bargain $5.99 for the high quality, can’t resist. Leaves no cotton fibres on the skin after use.

(→ Some say they are too thin. May not be suitable for removing makeup but only face masks)

How to Use

 

  • Pour your favourite essence or lotion onto a cotton pad and let it soak up
  • Use it as a home made face mask 🙂

Rhoto Merano CC Medical Intensive Serum for Acne and Blemishes

 

# Amazon Japan’s Best Selling Serum

The miracle intensive serum that works on acne marks and dark spots. You will find so many Japanese women raving about it and buying again and again because it works!


Price $12.52

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Key Benefits ♥

Makes your skin less prone to acne. Helps reduce acne marks and spots. Pores get smaller and the skin gets smoother. Light texture and easy to absorb. So affordable too!

(→ Can be a little strong for dry or sensitive skin. Not for instant results!)

How to Use

  • Finish cleansing first
  • Then apply after your usual toner (essence, lotion) on the areas of concern
  • 4-5 drops once a day – a tube will last about 5-6 months.

courtesy of brand

Cure Natural Aqua Gel

$38.00

Cure Natural Aqua Gel

 

# Most Loved Exfoliator for 15 Years in Japan – 1 Bottle Gets Sold Every 4.5 Seconds

The CULT exfoliator since the launch. For all skin types including sensitive skin. It’s almost like going for a facial.


Price $38.00

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Key Benefits ♥

Fragrance-free, colour free and preservative-free. No need to peel or scrub your skin to exfoliate! Works well on decollete, elbows, knees, heels too. 91% of the gel is made of water. Feels so light and gentle on the skin and yet leaves your skin so clean and smooth!

(→ May not work on stubborn blackheads) 

How to Use

  • Remove makeup and wipe off any moisture
  • Apply 1 – 2 pumps of the gel onto your face, particularly areas of concerns
  • As the gel turns into liquid, massage gently (it works to remove dead skin)
  • Once all turns into tiny white beads, wash the face with lukewarm water
  • Use it once or twice a week

Hope you enjoyed the list and you are ready to try some of the best Japanese skincare products!

When you do, follow the essential Japanese skincare steps to start taking care of the skin like J-Beauty ✨.

If you have any questions, leave your comment below. Happy to help 🙂

 

 

About the author

Nana is a Japanese model-turned-entrepreneur and the founder of this blog. She was born and raised in Japan and currently lives in Switzerland. She started her skincare journey at the age of 13 when her mother introduced her ritual to her. Now 39, her love of skincare (Japanese way of course!) is bigger than ever before. She's here to share her decades of experience in the world of Japanese skincare to help all women from around the globe live happily with beautiful skin.

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